INTERVIEW: Olivia Williams
From her diverse background and unconventional path to entrepreneurship, to her leadership style and dedication to mentoring others, Amanda’s story is one of courage, conviction, and genuine impact. In this interview, she shares insights into her journey, triumphs, and vision for the future.
Can you share a bit about yourself and your journey as a business owner?
I grew up in the 1970s in SA and in Kakadu in the Northern Territory the youngest of six children, my parents afforded me a lot of freedom. So far, I have had a varied and interesting career in a few different sectors none of which related to seafood. I have also had some pretty sizable life experiences that have shaped who I am. I do come from a long line of women who created their own path in their own way in historical times that were challenging.
What inspired you to start your own business?
My first step out into my own business came after the birth of my first child. I was delusional to think that after a six week break, I would simply go back and work in a corporate environment. I now desired something more balanced that could blend both the wonderful opportunity of raising a kind and aware human (with another 2 to come), whilst using my knowledge and skills in areas that I was passionate about. That led me to consulting work, exposure to start ups and then after a lifestyle change to return to South Australia, a discussion with my nephew to invest in a seafood and great chip eatery. That led me into the industry, and I discovered two of the most inspiring women I have ever worked with: Franco Romeo and Nerissa Broad. That opened a can of worms that we have been frantically sorting out for the past four years. I’m very pleased to say, “we finally have arrived.”
Can you highlight a particularly memorable success or achievement in your business journey?
With such a long “to do list” sometimes it is difficult to stop and reflect on success. I think the moment that hit me the most was when a customer a few weeks ago, after serving them some beautiful kangaroo island Flathead, said “thank you” to which I replied “you’re welcome.” Instead of taking the fish she held it there for a time and looked at me and said “no, thank you for bringing this shop and vision to my market.” That one got me. I will now say, it definitely takes a village and everyone of our staff are a credit to that vision and passion.
South Australia must hold a special place in your heart. Can you share some of your favourite aspects of the region and why it’s such a great place to live and work?
South Australia is simply beautiful because of its diversity and convenience.
Although I live in the Hills, I love so many regions in SA. My mum still lives in Port Noarlunga South where I grew up, so we go down regularly to the mid coast, it will always be a special place to me.
Years ago my brother, Tracker, took me to the outback, on the Strezecki, the landscape is completely intoxicating, the people resilient it continues to drawn me back. There’s nothing better than being surrounded by nature, the smells, the sounds , the night skies – I always feel truly at peace.
The Hills have so many little communities and treasures. I love the proximity to the city, but always take a deep breath as soon as I hit the bottom of the freeway and see the trees! I love the road side stalls, the smell after rain, even when it doesn’t stop for days! The wildlife at your door, the changes of the trees and being 45 mins away from pretty much anywhere!
Based on your own journey and experiences, what advice would you offer to women over 50 who are navigating the world of business?
Go for it – back yourself and know your value. With age, comes experience, with experience comes wisdom. Don’t underestimate your experience and what has led you to this point. Surround yourself with people who believe in you.
Fair Seafood is open Tuesday to Saturday trading within Market hours.
Stall 12, Adelaide Central Market, 44/60 Gouger St, Adelaide
