Since 2009, Jodie Fried and Sally Pottharst have been committed to creating rugs that balance sustainable craftsmanship with timeless design. The opening of their eighth location is a homecoming of sorts, as well as an exciting partnership with Terrace Floors + Furnishings, a business led by Sally’s family for the past 25 years and respected by architects and interior designers nationwide for its curation of Australian and international design.
“Jodie and I have always considered Adelaide home, so opening this atelier is a full-circle moment for us,” says Sally. “The quality of residential and commercial projects coming out of South Australia today is truly exceptional, so we’re thrilled that Armadillo can now directly service its visionary design community.”
The new Armadillo space within Terrace Floors is situated centrally on Glen Osmond Road in the leafy Eastwood area.
“The atelier format reflects our considered approach to curating spaces in dynamic design locales,” says Jodie. “These intimate, refined settings enable design professionals and design enthusiasts alike to fully immerse themselves in our brand and engage with our collection at their own pace.”
To ensure the site reflected the artisanal craftsmanship of its rugs, Armadillo turned to longtime collaborator Studio Goss, who previously worked on the brand’s showrooms in Sydney, Melbourne, Brisbane, Los Angeles, New York, San Francisco, and Dallas.
Architect David Goss elevated the fit-out with Armadillo’s international lens on design, leaning into a material palette of natural timber, solid brass, and blackened steel that aligned with its ethos of quality and sustainability.
Open Monday to Saturday, with no appointment necessary, Armadillo’s Adelaide atelier is now open at 51 Glen Osmond Road, Eastwood.
