Established in 1982, fashion is in Louise’s blood. Denim Iniquity has a well curated selection of designer collections from around the globe. Living the best of both worlds, fashion and wine (Hewitson Wines) Louise is lucky enough to travel for work. These trips are inspirational for buying, offering trends and international style that we can share in Adelaide.
How would you describe your personal style, and how do you incorporate trends without compromising it?
My personal style has always been fairly classic with an element of modern minimalism. You’ll almost always see me in black, white and neutrals. I love quality fabrics and texture.
Having been in fashion for many years, I learnt early on to prioritise what I feel good in rather than what’s trending, because to me, confidence epitomises personal style. It’s because I understand and embrace my own signature style that I can find inspiration in what’s trending and weave it into my wardrobe effortlessly without compromising my aesthetic.
Have you noticed changes in your style over the years?
I’d say I’ve been fairly consistent with my core style over the years, but of course ageing has influenced what pieces I’m investing in! I definitely wear longer hemlines these days – trousers, shirt dresses and palazzo pants to name a few. I also prioritise comfort in my footwear, I love a sneaker and a flat slide, so grateful these remain fashion staples.
What advice do you have for people who want to maintain their style?
Invest in key pieces you wear every day – whether that’s suiting, easy dresses, denim or leisurewear. The more often you’re reaching for pieces you love, the more confident you’ll feel building a capsule wardrobe that lasts the test of time. Buy less but better quality. Quality never goes out of style.
What about for people who want to improve their personal style as they advance in age?
There are so many resources to help you get your groove back at any age. While social media might feel intimidating initially, if you find creators and content which resonates with you it can be a great first source of inspiration – there are many incredible creators out there in their 50’s celebrating style at any age. Screenshot looks you like and create an album that you can reference when you need inspiration. Or, book a styling appointment with me in our Hyde Park Boutique and I’ll help you find your personal style!
What are some timeless pieces that you believe everyone in their fifties and beyond should have?
I strongly believe in investing in basics – quality tees, shirts, knits and jeans/trousers will form solid foundations for any capsule wardrobe. Accessories elevate any look and will spark joy even on those days you don’t feel like the best version of yourself (we ALL have them!) I strongly believe it’s all about the details.
How do you navigate the transitional weather?
A classic white shirt and a transeasonal trench coat will pay dividends all year round – these are two pieces I rely on heavily in shoulder seasons. Also, think about layers; I love the current style of using a cashmere knit knotted around your shoulders – as well as adding warmth it adds texture, colour and style to an otherwise simple outfit.
How do you strike a balance between comfort and style when selecting clothing for the transitional season?
Opt for lightweight, easy to layer pieces. Fine knits and anything in light, natural fabrics like cotton, linen and silk will look chic without compromising on comfort. An open toe slide can lighten up a look and give it a spring feel.
What are your predictions for fashion for spring/summer?
I’ve been fortunate to spend most of our winter in Europe and have seen spring/summer trends first hand. I’ve seen a lot of black for summer, which makes me happy! I’ve also loved seeing the way people are styling up and being unpredictable with their details….a clash of denim with sparkles and a middy heel, or feminine dresses with a chunkier sandal or trainer. If in doubt, size up in everything and stick to natural fabrics like cottons, linen, and lots of denim.
142 King William Rd, Hyde Park
